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Podcast: Wine Talks with Paul K.
Episode: If You Can Sell Coke, Can You Sell Wine? Courtney O'Brien Explains.
Description: Sometimes when you speak to a consultant, you get consultant gobeldy gook. I can't tell you how many consultants I hired along the way at the WIne of the Month Club, but suffice it to say, most did not perform as expected. Why? Because selling wine is different than anything else in the world.  Courtney O'Brien is different. She knows wine, she knows branding and she brings corporate America along for the ride. If you're looking for a lighthearted yet informative take on this episode of Wine Talks with Paul K, here's a quick summary wi...