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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – State the Purpose Behind the Startup
Description: State the Purpose Behind the Startup Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In pitching, start with the Why of the business. Why does this business exist? It’s important to state up front the purpose. This is different from the problem to be solved. The purpose is similar to the problem but different. It goes to the heart of why the business exists. It shows the overall purpose of the business and what role it takes. To find the purpose of the business, look at the pr...