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Podcast: Future Commerce
Episode: Rewind: Donât Say Metaverse
Description: Welcome to Future Commerce Rewind, where we compare stories in commerce today to episodes from the archives. This week, weâre playing back VISIONS speaker Justin Bretonâs 2024 episode on Walmart Realm.When Walmart entered immersive digital experiences, it wasnât chasing hypeâit was rethinking how the brand shows up in everyday digital life. In this rewind from August 2024, Justin Breton, Director of Brand Experiences, shares how Walmart Realm launched as a gamified marketplace blending culture, commerce, and creativity.Since then, Walmart has scaled its virtual ambitions with âWalmart Discoveredâ on Roblox, real-world commerce in gaming, a...