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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP295: How To Build Your Loyalty Strategy - Practical Tips For Delivering Results
Description: Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerceSummary:In this ecommerce podcast, James & Paul drill into how to build out a loyalty strategy, with examples of brands executing this well. This episode is useful if you have a loyalty program and want to improve it, or are in the process of building out a loyalty strategy.The main focus is on positioning loyalty strategy correctly, because loyalty is about more than a program. A loyalty strategy is focuses on customer engagement & customer experience, because loyalty is earned through...