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Podcast: Witness History
Episode: The invention of the shopping trolley
Description: In 1937, American supermarket owner Sylvan Goldman came up with a way to get his customers to spend more.He introduced his 'folding basket carriers' in his Humpty Dumpty chain in Oklahoma, hiring models to push them round his stores.They caught on, becoming known as shopping carts in the USA.Rachel Naylor uses clips from a 1977 CBS interview of Sylvan with Charles Kuralt to tell the story.Eye-witness accounts brought to life by archive. Witness History is for those fascinated by the past. We take you to the events that have...