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Podcast: Inside the Creator Economy
Episode: ThisThat on Influencer Marketing’s Full-Funnel Power
Description: Influencer marketing is proving its strength across the entire funnel, and now there’s data to back it up. In this episode, Max Osborne, Founder of ThisThat, joins us to break down key findings from their latest report, which highlights influencer marketing as the most effective channel for driving business impact. ThisThat is a leading insights platform that helps brands measure real results through data-driven brand lift studies.
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Why influencer marketing deserves a bigger slice of the marketing mix
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