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Podcast: The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
Episode: 563: Brand Global, Adapt Local: Executive Lessons from Nike, Louis Vuitton, and HubSpot
Description: In this episode, I spoke with two highly respected global brand leaders, Katherine Melchior Ray and Nataly Kelly, whose experience spans executive roles at Nike, Louis Vuitton, HubSpot, Zappi, and more. Our discussion centered on their latest book, Brand Global, Adapt Local, but more broadly, we explored the evolving demands of building and sustaining global brands in a world defined by cultural complexity, rapid technological change, and shifting consumer expectations. A few themes stood out: 1. Consistency is not enough. Nataly Kelly shared: "I used to believe that branding required absolute...