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Podcast: This Is Working with Daniel Roth
Episode: AI is a force multiplier, not a threat: Wieden + Kennedy CEO Neal Arthur
Description: Put Neal Arthur, CEO of ad powerhouse Wieden + Kennedy, firmly in the camp that AI is a great tool and will become even better — accelerating the deadlines for campaigns and making life easier for the "idea people." Definitely not in the camp recently occupied by Meta CEO Mark Zuckerberg, who predicts the $1.8 trillion ad industry is on the verge of existential AI disruption (more on this later).
"AI is probably the biggest factor change right now," he said. "But I think the conversation too often becomes very zero sum. It gets very dystopian — What's gonna happen to huma...