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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Why Trust Is a Strategy, Not a Sentiment with Dana Bodine, Trustpilot
Description: If nearly half of consumers spend more with brands they trust, why aren’t more companies making trust a core business strategy instead of just a tagline?
To help me explore this question, I’m joined by Dana Bodine, U.S. Vice President of Marketing at Trustpilot, the world’s largest independent platform for customer feedback. About Dana BodineDana is an experienced marketing executive and currently serves as Vice President of Marketing for the US at Trustpilot. Prior to this role, Dana held multiple leadership positions including Vice President of Marketing and PR at...