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Podcast: Tower After Hours
Episode: S3 E5 | The Psychology of Copy That Converts
Description: Welcome back to the final episode of Tower After Hour's Season 3: Digital Marketing Psychology. It's been such an informative and interesting season learning from only the best! In this episode we will be discussing how words can do more than inform, they can provoke, persuade, and convert. We explore the psychology behind copywriting and content writing, from crafting FOMO-fueled headlines to using loss aversion and urgency to drive action.The strategy of written content shifts depending on the audience and we discuss, not surprisingly, that knowing your audience is key. You'll hear insights on how...