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Podcast: Let's Talk Loyalty
Episode: #142: An Innovative Loyalty Model from Wharton's Professor of Marketing, Peter Fader (Short Summary Show)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.As loyalty marketers, it's essential that we have access to both the financial models and the financial language we need to educate senior executives on the incredible value generated from our loyal customers, and ensure that our customers are valued as the "strategic asset" they are.Academic leaders such as Peter Fader, Professor of Marketing with the Wharton School at the University of Pennsylvania, are increasingly helping both companies and...