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Podcast: Can Marketing Save the Planet?
Episode: Episode 106: 12 Motivations to Drive Sustainable Choices - with Tom Ellis, CEO, Brand Genetics
Description: “If people genuinely care about sustainability, how can Marketers redesign systems to make the right choice the easiest one?”
In this episode of the Can Marketing Save the Planet podcast?, we’re joined by Tom Ellis, CEO at Brand Genetics where we explore the psychology behind sustainable behaviour change, specifically digging into motivations, but from many different angles – 12 to be precise!
As Tom explains, "If you can align to people’s motivations, you can shift their behaviour in a way that feels natural—like they’re getting closer to their own goals."
Tom shares insight...