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Podcast: Global eCommerce Leaders Podcast
Episode: A Data-based Model to Drive International DTC Growth Strategies and Profitability
Description: We welcome the GELF community back to the Global Stage as the GELF NYC ’21/CommerceNext In Real Life conference heads into Day 2. Our morning keynote tackles how multi-portfolio brands are investing in global DTC strategies in maturing and fast-growing international markets.Marquee Brands has successfully extended its ‘digital first’ approach to global markets, launching advanced localized webstores across three of the group’s key brands: BCBG, Motherhood and A Pea in the Pod. Marquee Brands’ President – Digital Ventures, Jonathan Greller and Global-e’s CEO North America, Matthew Merrilees, will discuss how customized strategies based on advanced big-data analysis and dyna...