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Podcast: The Profitable Writer
Episode: Anna McKenzie: Marketing Basics for Writers
Description: One of the things that is a nearly universal feeling for writers is that marketing is a necessary evil. I'm thrilled to have a guest today who is here to give us a whole different view of marketing. Her name is Anna McKenzie. As a professional copywriter and the owner of CreativeDemand, LLC, Anna has over a decade of experience in building content production systems, developing strategic marketing plans, and executing sales campaigns. She has written sales copy for the New York Times, Wall Street Journal, and bestselling authors; worked with national and global brands; and helped business...