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Podcast: Pipeline Visionaries
Episode: Dreamforce Mini-series Part 2: Reimagining B2B Events in a Digital-First World with with Kraig Swensrud, Linda Dunlap, & Dan Darcy
Description: “My hires this year have not come from the event world. They've all come from the broadcast production world so that we can understand how to keep curating products that are going to be engaging to our viewers. We take that concept of ‘we've come here to tell a story.’ So we have to take advantage of all the tools and best practices out there in storytelling. And that means that we're not borrowing from the events world, we're borrowing from a completely different industry.” — Linda Episode Timestamps:*(1:47) Dreamforce’s inspiration going into a hybrid worl...