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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP91: Why It’s Important To Choose The Right Ecommerce Platform For Your Business
Description: It’s fair to say, the ecommerce platform vendor landscape is cluttered. People have their preferences, based on prior experience and also, let’s be honest, bias. Depending on which expert source you read, the recommendation for which platform is best varies and there are so many resour, including Gartner’s Magic Quadrant and Forrester’s Wave.
When comparing platforms, it often appears that they do very similar things, with comparable feature sets either achieved natively or through ecosystem partners and apps/plugins. But how they do it and how close this fits with your operational model can vary...