Want to create an interactive transcript for this episode?
Podcast: Retail Remix
Episode: The Trust Deficit: Brand Transparency and the New Rules of Retail
Description: In today’s market, trust isn’t just a differentiator — it’s a requirement. But proving your brand lives up to its claims? That’s where things get complicated.In this episode of Retail Remix, host Nicole Silberstein sits down with Kimberly Shenk, Co-founder and CEO of Novi Connect, to explore how consumer trust is evolving. Drawing from her unique background as a U.S. Air Force data scientist, Kimberly shares how Novi is helping brands and retailers like Amazon, Target, Sephora and Ulta back up products’ health, safety and sustainability claims with real data — and w...