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Podcast: Leaders Worth Knowing Podcast
Episode: Inside Wimbledon: Usama Al-Qassab on managing partners, maintaining the brand and mastering AI
Description: As The Championships begin, Wimbledon's Marketing and Commercial Director Usama Al-Qassab sets out what's new this year and how he's settled into his role over the past two years.In conversation with Leaders' Content Director, Al-Qassab discusses how the All England Lawn Tennis Club continues to balance history and tradition with innovation and technology; how conversations with brand and broadcast partners are changing; and how he's thinking about AI and its applications in and around The Championships.Plus he discusses the changes for the 2025 tournament, including line judging and...