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Podcast: The Meat Mafia Podcast
Episode: #411 Joel Runyon: How Endurance Prepared Him to Fight a Billion Dollar Company
Description:  Joel Runyon is the founder of Impossible, a performance brand built around pushing physical and mental limits through endurance, entrepreneurship, and mindset. From running ultra-marathons on every continent to building tools that help others tackle the "impossible," Joel embodies high-agency living. He’s also the underdog in a multi-year legal battle with Impossible Foods over trademark rights—one that’s testing everything he’s built. Joel Runyon joins the show to unpack how he built the Impossible brand from scratch—starting in his parents’ basement with nothing but a list of goals that felt out of reach. He shares how...