Want to create an interactive transcript for this episode?
Podcast: Doing Customer eXperience Right‬ In The AI Era | Stacy Sherman
Episode: 181. Dollars and Sentiment: Measuring the Real Value of Customer Emotions | Patrick McCullough
Description: Many business leaders believe emotional connection is unquantifiable and too fluffy to produce real results. This episode of Doing CX Right challenges that view. Stacy Sherman and Patrick McCullough of Hallmark Business Connections reveal how emotional engagement directly influences revenue, retention, and customer loyalty. Listen to how a retailer's handwritten card campaign to one million top customers outperformed all other marketing campaigns. Discover how a tool empowered call center teams to turn everyday interactions into loyalty-building experiences. If you think emotions can't be measured—or don't affect your bottom line—this episode proves otherwise. Connect with Patrick McCullough and learn more...