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Podcast: Nudge
Episode: A surprisingly effective way to persuade (almost) anyone
Description: It’s a psychological principle that helped end South African apartheid.Â
It reversed the Pope’s declining popularity.Â
It reduced university students’ binge drinking by 30%.Â
And can predict romantic breakups with 60% accuracy.Â
Today, bestselling author Will Storr reveals the surprisingly effective way to persuade (almost) anyone.
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Access the bonus episode: https://nudge.kit.com/0d88279296
Read Will’s book: https://shorturl.at/yUGRC
Visit Will’s website: https://www.thescienceofstorytelling.com/
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