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Podcast: Startup To Scale
Episode: 230. The New Way to get PR for CPG Brands
Description: Getting media coverage for your CPG brand can feel overwhelming—especially with limited budgets and time. In this episode, I chat with Heather and Austin Holmes, the co-founders of Signal Raptor and Publicity for Good, about a new, more accessible way to do PR. We dive into how AI, niche media, and earned storytelling are reshaping the landscape, and how their platform helps brands like yours get featured and grow visibility without breaking the bank. If you're looking to boost your brand awareness, you won’t want to miss this—plus, we’re offering<...