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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Building the total experience for customers with AJ Joplin, Forrester
Description: Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake?
We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers.
Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them.
Today we’re diving into designing for the future of experiences with A...