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Podcast: Unofficial Partner Podcast
Episode: UP488 The Business of Rugby: Lions Inc, R360, CVC calls on Allera, Women's World Cup
Description: Guest: Paul Morgan, Rugby World Editor and Premiership Rugby Comms DirectorRunning List: The Business of Rugby Episode1. British Lions Commercial StrategyTicket pricing controversy: Struggling to sell out Dublin match at £163 per ticketMajor commercial partnerships: Qatar Airways (title sponsor), Patron Saint whisky, Rhino, Oxford Landing, Charles Tyrwhitt, Howden, Canterbury, FanaticsDigital strategy: World Rugby/Lions collaboration on RugbyPass App for Australia tourBroadcasting: S4C secures Welsh highlights rights, Sky holds exclusive live rights2. CVC hire Marc AllegraMarc A...