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Podcast: Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions
Episode: Fundraising Psychology: Using Cognitive Biases for Good
Description: Send us Fan MailStreet fundraising teaches you more than grit, it teaches you the psychology of yes. Maria shares how to use these powers for good. In this episode of The Small Nonprofit Podcast, Maria shares real-world insights from her time as a face-to-face fundraiser, where she learned the science and subtlety behind why people say yes. It’s about harnessing cognitive biases and psychology to ethically move people toward action.  Whether you're fundraising in person, online, or in campaigns, this episode gives you the tools to make your ask more effective, and...