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Podcast: INspired INsider Podcast
Episode: [Top Agency Series] How Does a "Drug Dealer" Market Products? with Grant Johnson, CEO of Responsory
Description: Grant Johnson is the Founder and CEO of Responsory, a full-service marketing communications agency focused on providing measurable marketing solutions to B2B, B2C, and not-for-profit organizations. Their process combines data, AI, and testing to deliver multi-channel marketing campaigns to make their clients heroes — and ultimately get them ROI. Grant started Responsory in 1999 but has been in the agency world since 1988. When people ask Grant what he does, he says, "I'm a drug dealer." That's because Grant has marketed products in the Pharma, Vitamins, and Nutraceuticals industry. His expertise also cuts across the insurance and B2B...