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Podcast: The Marketing Madmen
Episode: The Past, Present, and Future of Luxury Jewelry Marketing
Description: Jewelry isn’t just beautiful—it’s hard to market. In this hybrid episode of Legacy of Luxury, Nick Constantino and Jaron Solomon break down what’s broken in jewelry marketing, from abandoned brand-building to the overhype of data-driven performance. They talk sports partnerships, in-store experience, digital agency pitfalls, and the new rules of trust and storytelling. Key Takeaways Performance marketing without brand marketing is a dead end. Radio still builds long-term loyalty in ways social can’t touch. Sports sponsorships create trust signals and real-world rapport. In-store experience is a brand touchpoint, not just a transactio...