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Podcast: Strategy Hour | Online Marketing for Business Growth
Episode: Death to The Integrator: The Role that could Kill Your Business
Description: In this week’s episode, we take a look at the role of the integrator in online businesses. We discuss how the role has come about, what exactly it entails, and how hiring the wrong integrator places your business in jeopardy. While the role has gained significant traction in the last few years as a necessary step for any expanding online business, there are also some serious pitfalls that need to be considered! When considering whether you should hire an integrator it’s important to ask yourself two key questions: First, identify what you are hoping to gain...