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Podcast: Breakthrough Success
Episode: E235: Developing Your Brand Story With Jeff Loehr
Description: Jeff Loehr helps others craft their stories and expand their influence. He's the guy behind Engage, which exists to help businesses connect with prospects more easily in order to increase sales. Quotes To Remember: "The brand should come in as a mentor, should come in as the support to make the customer the hero." "In all of your platforms, everything needs to be telling the story. It's all elements of the story." "It's critical that you know your story. The first step of our process when engaging...