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Podcast: Breakthrough Success
Episode: E228: Understanding Your Customer's LINGO With Jeffrey Shaw
Description: Jeffrey Shaw is a business coach, speaker, and author. He is a visionary and strategic thinker who encourages others to follow a quest that is bigger than they can imagine with measurable action steps to make that quest a reality. His latest book Lingo teaches reader how they can discover their ideal customer's secret language and make their businesses irresistible. Â Quotes To Remember: "Step number 1 is getting clarity on defining who your ideal customer is." "A fun part about lingo is that it is actually quite unspoken." "You have t...