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Podcast: Breakthrough Success
Episode: E180: The Mulligan Opportunity For Any Published Book With Penny Sansevieri
Description: Penny Sansevieri is the CEO and founder of Author Marketing Experts and adjunct professor at NYU. She is a bestselling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. Â Quotes To Remember: "Books age very quickly." "If you are re-releasing a book, you're doing so that you can restart your marketing." "Pretty much anything needs to be updated frequently." "I will always recommend putting t...