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Podcast: Breakthrough Success
Episode: E58: Utilizing Content Marketing To Grow A Massive Audience With Joe Pulizzi
Description: Joe Pulizzi is the founder of Content Marketing Institute, a UBM company and the leading education and training organization for content marketing. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world. He's also the author of five books including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of the "Five Must Read Business Books of 2013" by Fortune Magazine. Quotes To Remember: "There's a lot of different ways to market a product, but if I'm going to choose one I'd choose content...