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Podcast: Franchise Today
Episode: Fast Casual, Faster Growth: How Pokeworks Rode a Viral Wave to Scale
Description: What do you get when you mix structural engineering, with immigrant grit, a viral video, and a love for Hawaiian poke? What you get is the recipe for one of the most exciting fast-casual franchise stories of the past decade.This week on Franchise Today, Stan Friedman welcomes Peter Yang, co-founder and managing partner of Pokeworks—a premium poke concept that exploded out of a 750-square-foot shop in Midtown Manhattan and quickly became a national sensation.Peter shares how:Pokeworks went from unknown to viral, thanks to a burrito and a million online vi...