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Podcast: Managing Madrid Podcast
Episode: Improving Real Madrid and La Liga's global marketing
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On this episode of the Managing Madrid Podcast, Kiyan Sobhani and Matt Wiltse discuss:
How Formula 1 inspired Florentino Perez’s European Super League obsession
La Liga’s terrible marketingÂ
Did the league capitalize on the Cristiano Ronaldo vs Lionel Messi era?
How to monetize followers
Barca TV +
Estadio Santagio Bernabeu and the metaverse
How to get people to watch La Liga more
La Liga's drop in viewership
The Amazon Prime doc
La Liga's obsession with copyright infringements
Managing Madrid is a hub for all Madridistas with updat...