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Podcast: Farm4Profit Podcast
Episode: Farming Smarter, Not Cheaper: Insights from Brian Hefty
Description: Brian Hefty, a name synonymous with practical, farmer-first agronomic education. As co-host of Ag PhD TV and Radio, Brian shares what it’s like to grow up on a livestock and crop farm, learn from his father’s teachings, and eventually build one of the most respected agronomy platforms in agriculture alongside his brother Darren.We discuss how the Hefty Seed Company has grown to 50 locations across 12 states, making it the 7th largest crop protection retailer and 11th largest seed dealer in the country. Brian shares what it means to focus on ROI—not just cost—and why pull...