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Podcast: Optimal Work Daily - Career, Productivity and Entrepreneurship
Episode: Should You Use Clickbait to Get People to Read Your Stuff by Margo Aaron of That Seems Important
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Episode 1735:
Margo Aaron unpacks the psychology behind clickbait headlines, revealing why they’re so irresistible and why that matters. She explores the tension between ethical marketing and effective persuasion, challenging creators to consider how attention is earned and what it costs.
Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/clickbait-headlines/
Quotes to ponder:
"Clickbait works because it leverages your need to...