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Podcast: The Superhumanize Podcast
Episode: The Hidden Architecture of Choice: Rewiring Belief and Influence with Leslie Zane
Description: Today, I am honored to speak with Leslie Zane, a woman whose work reveals the unseen forces that shape our decisions, our loyalties, and even our sense of self. Leslie is an award-winning marketer, TEDx speaker, founder and CEO of Triggers® Brand Consulting, the first brand consulting firm rooted in behavioral science, and a foremost authority on leveraging the instinctive mind to drive brand and business growth.With a BA from Yale, an MBA from Harvard, and a career that includes leadership roles at Procter & Gamble, Johnson & Johnson, and Bain & Company, Leslie has dedicated her life to u...