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Podcast: Entrepreneurs on Fire
Episode: Stories That Sell: How to Create the Stories People Actually Buy Into with Greg Logan
Description: Greg Logan is a world expert on brand storytelling. An award-winning writer in advertising, film and TV, he helps the biggest brands on the planet emotionally connect with their audience. Top 3 Value Bombs 1. The most powerful tool to grow your business isn’t a new product, it’s a better story. 2. Your brand is not the hero, your customer is. Your role is to be their guide. 3. The formula that drives Hollywood hits can drive brand success when adapted for business storytelling. Take the free storytelling assessment at Greg’s webs...