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Podcast: EUVC
Episode: E513 | Rich Ashton, FirstPartyCapital: Backing AdTech’s Trillion Dollar Niche
Description: In this episode, sits down with to unpack the unique thesis behind , a specialist VC fund backing early-stage founders in the global AdTech and MarTech sector.Rich explores why this trillion-dollar industry has remained overlooked by mainstream VC, what it takes to be a successful investor in the complex ad ecosystem, and why FirstPartyCapital's massive LP network and deep expertise are enabling them to lead the charge.Here’s what’s covered:04:07 Why AdTech is the Trillion Dollar Niche11:51 The Facebook & Google Dominance Myth12:22 Case Studies: Trade Desk, AppL...