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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Staying customer-centric in the race to adopt agentic AI with Stephanie Liu, Forrester
Description: We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers.
If your AI roadmap doesn’t include your customer, is it really a roadmap—or just a bridge to nowhere?
Agility requires remembering who pays the bills: the customer. When shiny new tech shows up, it’s tempting to sprint after it—often leaving the actual human in our dust.
Today we’re talking about staying customer-first in the race to adopt agentic AI. To hel...