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Podcast: MID-WEST FARM REPORT - MADISON
Episode: How Do You Get People To Sample Dairy If They Think They'll Get Sick
Description: If you routinely get a bellyache or worse after encountering dairy, then the dairy showcase is the last place you're visiting at the store. That's a problem for Lonnie Holthaus, dairy farmer from Fennimore. Holthaus and his family own and operate Milkhaus Dairy. They have genetically tested their herd of cows to focus on genetics that produce A2 protein milk. That, by definition, is milk that comes from cows that naturally produce only the A2 beta-casein protein, while conventional milk often contains a mix of A1 and A2. A2 protein milk and dairy products don't cause the phys...