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Podcast: MID-WEST FARM REPORT - MADISON
Episode: Making Sales Happen Through Trade Shows - Samantha Castro
Description: Dairy Farmers of Wisconsin partners with a variety of cheese and dairy companies and food processors. These partners not only incorporate Wisconsin dairy into their products, they also give us a clear shout-out on their packaging through the use of our badge, making it easier for consumers to identify the quality products produced in Wisconsin. In addition, over 200 cheese brands now feature the Proudly Wisconsin Cheese logo, and in-store promotions have increased 26 percent over the past year. With continued exposure, sales and demand continue to climb as well. Making those in-store promotions, restaurant features and ingredient partnerships is...