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Podcast: PR After Hours with Alex Greenwood
Episode: Feelings, Not Features: The Psychology That Sells
Description: Host J. Alex Greenwood explores one of the most overlooked (and most powerful) aspects of successful branding and communications: emotional triggers.Why do smart people make seemingly irrational buying decisions? Why do some campaigns stick and others fizzle? The answer lies in psychology, not product specs.From Nike to Coca-Cola to your last impulse buy, this episode unpacks how emotion—not logic—drives decision-making, loyalty, and influence. You'll get a crash course in emotional messaging tactics that actually work—plus real-world ways to apply them in your PR, copywriting, or branding efforts.🎯 You’ll Learn:<...