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Podcast: The Professional Creative
Episode: 204: Inside Our Expo Strategy
Description: Stepping into the Licensing Expo for the very first time was both exhilarating and intimidating. In this episode, I take you behind the scenes of how we approached exhibiting at the world's largest licensing trade show in Las Vegas—from our earliest preparations to what happened after the doors closed. We didn't come with flashy campaigns or loud visuals. Instead, we showed up with clarity, intention, and a booth designed to feel like an extension of my studio—warm, welcoming, and rooted in story. We talk through how we turned doubt into confidence, especially in the face of w...