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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 548: Building a culture of fearless product innovation at Snap-On Tools – with Ben Brenton, PhD
Description: How Snap-On puts customers at the center of product management
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TLDR
In this episode, Ben Brenton, Chief Innovation Officer at Snap-on, joins me to share practical strategies for fostering a sustainable, fearless culture of innovation. Ben reveals how Snap-on transformed a traditional manufacturing mindset into one deeply centered on real customer insight. He details actionable systems that drive continual breakthrough products—not through motivational rhetoric, but through persistent field engagement, cross-functional collaboration, and relentless focus on customer needs. Whether you work in tools, software, or services, this conversation is...