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Podcast: Pipeline Visionaries
Episode: No More Mass Marketing: Precision Wins
Description: This episode features an interview with Suzanne Behrens, CMO at Granicus, a software company that helps better engage governments and the people they serve.Suzanne discusses how Granicus is transforming engagement through AI-driven marketing, investing in digital channels over booths, and ensuring tight sales alignment. Key Takeaways:While procurement processes differ, public sector buyers still seek personalized, digital-first experiences. Meeting them with the right message at the right time is just as critical as in traditional B2B marketing.New tools allow a new level of precision, and marketers needs to stop with mass m...