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Podcast: Investing in Regenerative Agriculture and Food
Episode: 373 Anat Shenker-Osorio - Why climate messages don’t land and how to rewrite the regenerative narrative
Description: A conversation with Anat Shenker-Osorio, founder of A.S.O. Communications, a progressive political communication bureau known for slogans such as “Don’t take the temperature, change it” and “A great message doesn’t say what’s already popular; a great message makes popular what needs to be said".We try so hard in the regenerative (and probably any other progressive) space to work on our messaging, how to communicate, how to reach people inside our bubble and beyond. We try to speak to those within the agrochemical and food industry, to make them see how environmentally sound, healt...