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Podcast: MID-WEST FARM REPORT - MADISON
Episode: A2 Protein Dairy Solves Digestive Issues And No Crop Complaints - That's A Problem - Heinberg
Description: How do you convince a consumer to buy your product if they never come near it in the grocery store. That was the dilemma facing Lonnie Holthaus of Milkhaus Dairy in Fennimore. Through investigation inspired by his college son, they found out that their herd was producing A2 protein milk. A2 protein milk is a product that lactose intolerant people can enjoy without side effects. Those are the same people that have no reason to go near the dairy showcase, however. Holthaus started developing small batches of cheese using their A2 protein milk, and it was a success. Now Holtha...