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Podcast: The MediaBooks Podcast
Episode: Episode 262: Pricing Psychology & Proposals That Close with Irene Seelig
Description: Description:In this episode of the MediaBooks Podcast, Kristen Corey sits down with Irene Seelig, CEO and Co-founder of Account Groove, to talk all things pricing strategy, proposals, and client onboarding for accounting firms. Irene shares how pricing psychology can help you land more premium clients, why most firms undercharge, and how to structure your proposals to speak directly to your audience. Whether you're building out your service packages or fine-tuning your consultation process, this episode is packed with tactical advice.🗝 3 Key Takeaways:- Using three-tier pricing and price anchoring can dramatically boo...