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Podcast: TellyCast: The content industry podcast
Episode: How Komi Group’s Andrew Trotman Is Scaling the Creator Economy
Description: This week on TellyCast, Justin Crosby sits down with Andrew Trotman, CEO and founder of Komi Group, to explore how one of the UK’s most forward-thinking creator businesses is reshaping the digital content landscape. From building data-driven social brands to launching creator-led businesses, Andrew shares how Komi Group went from a horse racing tipster account to a global social video powerhouse producing 4.5 billion views a month.We dive into the realities of creator burnout, why Facebook might be poised for a comeback, and how Andrew is backing creators with rapid payments, platform diversification strategies, and mental he...